Isabella Gallagher

Makes Sense is a female-owned, planet-first soap brand built around the idea that sustainability can feel playful, modern and full of personality. The project began with the creation of packaging and evolved into a full brand world.

The visual identity, website, social content and a tone of voice that became a character in its own right. Using rescued fruit and vegetable waste, Makes Sense transforms overlooked ingredients into a product that feels joyful, contemporary and genuinely good for the planet. Proving that doing the right thing can also look (and smell) really good.