DAIRDEVIL is an independent plant m*lk brand rooted in the creative, offbeat culture of Portland, Oregon.

The project develops a subversive visual identity tailored to an
eco-conscious audience that values adventure, alternative living and low-impact consumption. Utilising a hand-drawn aesthetic, the concept reimagines the "Keep Portland Weird" ethos through a lens of radical compassion: celebrating a love for cows, the planet and the craft of great coffee.

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