Jessica Lin

Berlin is a city where history and modernity collide in bold and unexpected ways. From graffiti covered remnants of the Wall to sleek contemporary architecture, the city carries a distinct energy rooted in contrast and creativity.

Goals.

1. Develop a mobile-first website, since most tourists rely on their phones while exploring.

2. Present a variety of tour options with clear information and simple navigation.

3. Avoid destination clichés while still capturing the spirit of each location.

Solution.

The final website uses a bold neon green line as its primary visual element, reflecting Berlin’s lights, nightlife, and vibrant culture. Brutalist cues and halftone textures support the city’s raw, energetic identity. These elements create a memorable and fast-to-scan mobile experience that aligns with how tourists navigate and interact with the city in real time.