Eugenia Ponce

LMAO Fest.

LMAO Fest is a comedy festival set in Birmingham, targeting comedy lovers of all ages. The aim was to create a bold identity that would feel physical, inclusive and full of engird across both print and digital platforms.

Leaning into the imperfect, handmade nature of comedy itself, the visual language was built from colourful paper cutouts and custom letterforms, giving the brand a playful, tactile edge. Paired with a bright palette and off-screen textures.

The identity celebrates laughter as something messy, real and best experience together.