Christiana Im

Club Soda is an AI-powered financial tracking and management app that gives users their time back by taking care of tedious tasks. Club Soda aims to be a personal assistant, keeping track of invoices payments, cash flow, and overall financial health. The app eliminates frustrating admin work so users can free up their time to focus on their work and passions.

The problem.

Club Soda sought a brand identity which mirrored the company’s values—empowered, concise, confident. The app should stand out from similar competitors and be tailored for the target audience—hustlers in their young 20s, creatives, and start-ups who value their work-life balance.

The solution.

Club Soda’s UI has a brutalist and Y2K identity. Sharp gridlines and sectioned information containing concise data fill the dashboard. The color palette is simple, bold, and straightforward to minimize distractions and only focus on the important information. The app also contains an AI chat acting as a personal assistant to accelerate completing admin tasks. In short, users are able to work less and play more with Club Soda.