Isabel is a London-based Brand Designer who is passionate about creating meaningful, strategic brand design for complex organisations. Having retrained to pursue design full time in 2022, she spent the first 5+ years of her career in the tech space as a Customer Marketer. With deep understanding of customer needs and the value of brand, she has pivoted to working on large-scale rebrands, as well as print, digital, social and environmental projects across a broad range of verticals and clients, including Barclays, Bupa, Coca-Cola, E.ON, The Royal Mint, The NHS and Santander.