Sam is a still life photographic art director with over 13 years of experience in the fashion industry, creating campaigns across home, beauty and video. Her career began in Wales, before a move to London, a detour through Dublin and now Manchester. She’s no stranger to building Christmas campaigns in July and summer campaigns in the depths of winter. Now stepping into the design world, she sees graphic design as a natural extension of her creative practice, driven by a love of colour, concept and playful visual storytelling.