Jasmin Williams is a graphic designer based in Gloucestershire, creating thoughtful, tactile design inspired by craft, storytelling and the natural world. With a background in art and textiles education, she brings a hands-on approach to branding, packaging and editorial design, often blending digital processes with handmade techniques. Drawn to recycled materials, bold typography and playful concepts, her work balances strategic thinking with warmth and personality. Jasmin enjoys creating identities that feel distinctive, joyfully crafted and full of character.