Isabelle Waha is a London-based graphic designer whose work uses play, humour, and subversion to rethink everyday systems and interactions.  Drawing on over a year of experience across freelance graphic design and an in-house marketing team, she combines a degree in architecture with a diploma in communication design and brings a strategic yet playful approach to her practice. By combining visual communication with systems-thinking and experimentation, she creates concept-led work that challenges assumptions, sparks curiosity, and uncovers new perspectives on the familiar. Through thoughtful design, she transforms ordinary experiences into moments of discovery.