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I’ve always been obsessed with design before I even really knew what it was.

Graphic Design Teacher
Melbourne

Wayne Smith

A designer with ten years experience, Melbourne teacher Wayne Smith started out in the editorial sector, working at Redwood and Black Dog Publishing in London. Since then he has turned his focus to branding working at Saffron Brand Consultants in London and Cornwell in Melbourne. He is currently running his own small design practice in Melbourne. He loves being back in the design education environment—where anything is possible.

What do you love about design?

I think I’ve always been obsessed with design before I even really knew what it was. From an early age I was always collected things—records, fanzines, posters and flyers etc. I love how ideas can be expressed through visual communication in many different ways and the experimentation that gets you to that final result.

Tell us about your design career outside of Shillington.

I’ve spent the majority of my professional design career working in the branding sector. Before Shillington I worked as a Designer at Cornwell in Melbourne and prior to that I was at Saffron Brand Consultants in London.

Teaching at Shillington is a great opportunity for me to step back from the world of branding for a while and bring my focus back to less client focused design. I have a few personal projects in the pipeline—number one being to set up my own t-shirt label.

Who are you loving right now?

OK–RM have a great mix of beautifully curated art direction and well-crafted design. I particularly love the work they do with Strekla Institute in Russia.

If you were a typeface what would you be?

Wim Crouwell’s New Alphabet—Pushing boundaries and breaking all the rules!

What’s your favourite blog?

I sometimes look at Grafik Magazine and It’s Nice That online, but I prefer books than websites to be honest. Eye Magazine is great example as it has really well researched in-depth articles on design—all the kind of stuff you don’t get from looking a 50 word (or less) blog post.

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