Learn from designers with industry expertise.
Teaching keeps me on my toes and gives me a fresh perspective on things as I am surrounded by 47 students that have completely different outlooks.
Head of Careers
Laura Weldon is the founder of StudioLWD, a design studio creating and building brands of all sizes. An award-winning graphic designer, she has worked with some of the world’s most iconic brands and worked across a wide range of sectors including branding, strategy, pharmaceutical, editorial, retail and illustration. The key to her work is collaboration and enjoys partnering with other creatives on projects.
What do you love about design?
I love how design is all around us and in every part of our lives, even without always realising it. For me, working through a design is all about stripping a problem back to its basic form and communicating that message in the simplest way possible.
Why do you teach?
I teach because I am as passionate about design today as I was when first starting out and I love seeing that passion and interest for design in the students. It’s such a great process to be part of—we have students come in that have never used a Mac before, and they graduate with the skills to be a designer. It also keeps me on my toes and gives me a fresh perspective on things as I am surrounded by 47 students that have completely different outlooks. I find this ends up influencing my design work too.
Tell us about your design career outside of Shillington.
After working for 10 years in agencies in Manchester and Sydney, A few years ago I set up my own studio that specialises predominantly in branding. I love having the freedom of working for my own clients and collaborating with new talent.
If you were a typeface what would you be?
Effra – modern, clean and functional.
What’s your favourite blog?