#ShilloMCR graduate Joe Nuttall designed the branding for a campaign to promote English Heritage, a charity based in the UK.
Joe’s challenge was to reignite the interest of the millennial generation in the history of England. The aim of English Heritage is to showcase the history of England in the most experiential ways possible. Visiting sites is the most common way to do this, but the millennials are statistically less likely to visit a place of historical interest. To change this mindset, Joe created a campaign centering on a festival of games and events involving the general public. Celebrating the colourful history of the Medieval Era!
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