#ShilloMCR graduate Joe Nuttall designed the branding for a campaign to promote the English Heritage charity based in the UK.
Joe’s challenge was to reignite the interest of the millennial generation in the history of England. English Heritage, at their heart, want to showcase the history of England in the most experiential ways possible. Visiting sites is the most common way to do this, but the millennial generation is statistically less likely to visit a place of historical interest. To change this mindset, Joe created a campaign centering on a festival of games and events involving the general public. To celebrate the colourful history of the medieval era.
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