#ShilloNYC graduate Nina Song designed a whimsical identity for a campaign about good gut health.
Nina was briefed to create a campaign for natural remedies brand Hilma.
Farts Are Friends is about educating yourself on overall gut health while also finding humor in something that we are often are embarrassed about, farting. Sometimes extra toots could mean a healthier gut biome! She crafted the visual language to drive the brand and created mantras: ‘nothing much, just tootin’ and ‘release to please’. The resulting campaign is a vibrant, colorful kit of nice wearables that can be combined to promote a powerful message.
It’s incredible what our students create during their time at Shillington. With passion, dedication and tailored guidance from our talented teachers, they graduate with polished portfolios, fully prepared to land a design job.
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