How do you go about rebranding a city? So it becomes part of its own identity? So woven into every single street, building and bit of infrastructure that it’s instantly recognisable, as well as visually pleasing?
At Shillington, we challenge students with real-world briefs like this. To rebrand a city, you have to take into account its history and heritage, and consider where it’s heading. You must think of its culture and people, its strengths and achievements. And you have to wrap up that knowledge into a branded package that will please both residents and visitors. Check out our selection of 10 Cities Rebranded by Shillington Students.
Want to see more student work? Join us at an upcoming Info Session or Graduate Panel to view portfolios in person.