15 February 2020
This is an unbeatable, two-part workshop series, run by writer and strategist Richie Meldrum in conjunction with AGDA. Workshop one is the ‘How to run a damn good brand project’ and workshop two is ‘How to run a damn good website project’.
How to run a damn good brand project
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one – from strategy, to creative and beyond.
Whether you’re doing it for yourself, your work, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.
But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.
‘How to run a damn good brand project’ is a 2.5-hour class, in which you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages; Conducting Discovery, Running a Strategy Workshop, Writing a Brand Framework and Creating a Brand Identity
How to run a damn good website project
Creating good websites is hard. In the ‘How to run a damn good website project’
However, as a designer, marketer, project manager or business owner, knowing how to do it well can be an absolute game-changer.
Whether you’re making one for yourself, for your company or for a client, planning, designing and launching a new website can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than having a website you made ‘go live’ and watching people from all over the world visit a tiny part of the internet that you created.
What’s even better is seeing the incredible impact a new website can have. From increasing sales or sign-ups to boosting performance or shifting perception – a damn good website can do it all and more. But the key to creating a damn good website, is running a damn good website project!
‘How to run a damn good website project’ is a 2.5-hour class, in which you will be taken on a tightly compact run-through of the multiple stages of a typical website project, from the very first step to the very last drop.
In this workshop, you will tackle:
• Workshop sessions and website strategy
• Costing, scoping and project planning
• Audience groups and online business objectives
• Features and functionality
• Copywriting and content development
• Site structure, wireframes and prototyping
• UX/UI design practices and process
• Testing and launching your site
• On-going maintenance and digital marketing
• Time for questions, queries and discussion
These workshops are perfect for Designers, Brand Strategists, Brand Copywriters, Marketers, Comms Team Members, Brand Managers, Social Media Managers and Business Owners/ Operators.
Workshop one runs 9.30am-12pm and workshop two runs 1pm-3.30pm.
Saturday 15 February, 9.30am-3.30pm. JMC Academy, 561 Harris Street, Ultimo Sydney
New to the industry and looking for tips to finding the perfect job? You can read Richie’s interview with advice about getting your first design job on the blog now!