Earlier in the year, Shillington London were approached with an opportunity we couldn’t turn down. H&M, the global fashion powerhouse, wanted recent Shillington London graduates to design posters for the exterior of their new shop on London’s Oxford Street.
H&M wanted our most recent graduates’ artwork to be featured on the shopfront. The company wanted to celebrate the younger look & feel of their new store store. The shop was to act as a canvas to celebrate youth creativity in the heart of London.
Shillington reached out to our most recent London graduates, working alongside Shoreditch-based design agency The Midnight Club.
The graduates had to design their interpretation of ‘Break Through’. Our graduates truly got to work as they only had a week to submit! Therefore, we were truly overwhelmed by the response. Our London graduates designed illustrations, type-based designs and so much more.
Unfortunately 2020 then struck us with a blow. Shops, offices and practically the entire country were put on lockdown. Consequently, the whole project had it’s brakes slammed on.
Fast forward to June. The country—and Oxford Street—is opening again. As a result, the H&M store re-opened on 25 June. Therefore, install went ahead on Friday 12 June.
19 graduates currently have their designs up on one of the busiest shopping streets in the world. All these amazing designers graduated from Shillington London in the last three years. Huge congratulations to Ray Wong, Ama Ugbeye, Fred Trevor, Mason El Hage, Smoo Studio (Anne-Marie Fenwick, Helen Xa-Thomas and Krista Kucheman), Taufiq Zainal, Lucy Shephard, Karin Dehnugara, Boris Faguer, Daisy Durling-Goode, Elena Galbusera, Georgie Sladen, Ina Arens, Matt Johnson, Millie Mensah, Sani Lama and Bal Johal.
All winning students were paid for their submissions. They retain full rights for their artworks and correct accreditation.
Their designs were displayed on the front of the new H&M shop on Oxford Street from 12 June-23 June 2020.