We recently welcomed Shillington graduate Lloyd Seymour back to Brisbane for a guest lecture. Now Senior Graphic Designer at Brisbane Marketing, he explained that he still applies all the same principles he learned at Shillington. He’s created a wide range of design including conceptual art, large scale event branding, marketing collateral, UX and photography.
Lloyd wowed our Brisbane students with some straight-up, practical tips for working as a graphic designer. Here are our our seven favourites:
Invest your time, effort and money in creating a killer portfolio. “It is not only vital to your role, but will give you confidence. From my experience, a killer portfolio can trump a high qualification.”
Research is more important than just the facts. “Sometimes my research hasn’t been factually correct, but it’s brought inspiration.”
Never start a design without a brief. “You may need to perform a reverse brief if you have too little information. You may need to summarise if you have too much information.”
Collaboration is good. “There’s no shame in passing a part of your design over to a specialist to bring it to the next level.”
Don’t waste energy on bad clients. “Do whatever it takes to dispatch bad clients.”
Tips on holding efficient meetings. First, “start with a small group of decision makers only.” Here’s the step-by-step:
Lloyd’s advice to clients.