29 October 2019
This AGDA International Speaker talk will inspire creatives to unlock their full potential and to pursue their dreams. Craig Black shares the story of his career so far — spanning from professional football player to independent designer, sharing how it has shaped him and what he has learned along the way.
Craig dives deep into how he got his business up and running with no financial safety net. He speaks the truth about money worries and facing fear; remaining resilient and focused in achieving his dream, even in the toughest of times.
From passion projects to burnout and everything in between — Craig shares personal anecdotes on the challenges he has faced, overcoming imposter syndrome and giving back to his local community in the hope of inspiring fellow creatives to find what makes them happy and go achieve it!
Craig realised that to create the life that he wanted to live, he had to take charge and do it on his own. This progress in Craig’s career has made him understand the importance of sharing his journey and the responsibility that he has to create social good with his work. Believing in this philosophy, a social enterprise called Creative Inverclyde was born. The aim of Creative Inverclyde is to utilise the creative sector as a nucleus for positive social change across Inverclyde and Scotland; where creativity, arts and culture meet economic regeneration through working together to create a better place to live and work.
Craig Black is a Scottish-born graphic designer, lettering artist and typographer.
Having spent the first few years of his career in leading design agencies in London, gaining invaluable experience in various forms of design, he currently runs his own design studio in Gourock, Scotland.
He is known for his bespoke and innovative typographic illustrations, visual identities, packaging, murals, installations and everything in between. His strengths lie in his ability to cross disciplines without the restriction of a fixed personal style. This versatility has offered him the opportunity to work on a varied mix of collaborations with local and international clients of all business backgrounds.
Typography and lettering are just the starting point of Craig’s work. He can handle any type of brief and works just as well on projects with specific constraints or complete creative freedom. He believes in creating engaging, modern and precise visuals whilst maintaining originality in all of his work.
His work has been celebrated and published internationally by Computer Arts, Creative Review and IdN Magazine — in addition to regular features by online media. His work has also been exhibited across the globe from London and Barcelona to Australia and Dubai. He is also known across the public speaking circuit for sharing his inspiring story at conferences and creative events.
Tuesday 29 October 2019