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#ILoveTheseGuys Creative Inspiration: Atipus

Atipus is a Barcelona based design studio that works across a variety of fields ranging from brand identity to packaging and digital. Their aesthetic is simple and creative.

  

I love this campaign for a musical therapist and educator Celia Castillo. The identity is based on the rhythmic exercises that Celia uses to treat her patients. The graphical elements incorporate wavy lines which evoke soundwaves and a sense of relaxation which seems like a very thoughtful solution. I also enjoyed the rainbow color palette which feels welcoming.

 

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